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Brand Manager - Dubai (retail)
by: Renu travels   in Dubai/ UAE
Experience: 10 - 20 yrs | Salary: INR P.A. | Opening(s): 1 Posted on: 2017-02-25
 
Job Description
    BRAND MANAGER 

    OVERVIEW

    Integrate marketing and sales efforts, key focus areas of Product management including product launches, product pricing, annual budgeting / forecast, push and pull schemes, product line support for the sales team and assimilation of market / competitor information. Provide business line support for planning marketing program, channel support, and sales support. Interact with sales, product development, customer service, to ensure that the marketing collateral accurately reflects benefits and features from every user perspective and persona. Define and deliver a product-marketing plan that combines an in-depth understanding of the market, competitive and consumer for a group of products. 


    MAIN JOB RESPONSIBILITIES 

    Product Line Support
    Define product development strategy and roadmap
    Conducting regular product briefing and review meetings for enabling the sales readiness of the team.
    Internal and external communicator for the product lines / positioning.
    Provide product positioning training and materials for sales department and customer service.
    Tracking, analysis and interpretation of product-wise movement for identifying and taking corrective action for improvement in sales.
    Develop standardized sales presentations, proposals, scripts, etc.
    Develop market specific global statements, using business cases, scenarios, sharing recommendations and results with senior managers to facilitate product roadmap definition.

    Product Launches
    Actively coordinate in designing and implementing product launches.
    Deciding on the price / positioning for new launches using pre-launch surveys if required.
    Identifying and proposing the annual new product requirement.
    Identifying gaps in the existing product lines and suggesting replacements / new ranges.
    Identify weak products to be discontinued to maintain optimum shelf space when new products are introduced.
    Periodic assessment of new products after launch and generating reports for Management reviews.

    Pricing / Analysis
    Pricing structure analysis and corrections, product positioning based on the movement / requirement / market or competitor strategies.
    Post launch surveys to conduct the performance of various products at different life cycles.

    Scheme Planning (Push / Pull)
    Plan and implement regular push / pull schemes based on events / to improve slow moving products / increase turnover of a region or outlet.
    Motivate the team by planning annual / periodic push incentive schemes for all levels of the sales team.

    Budgeting / Forecasting
    Annual Budgeting Productwise for the coming year in consultation with the sales team and management.
    Forecast of New Product Requirements for the coming financial year.


    Market / Competitor Information
    Generate market intelligence reports
    Completing competitive analysis and providing insights to Line Manager.
    Assimilate and act on market / competitor information.
    To regularly identify and participate in events and exhibitions as part of the marketing effort.
    MIS & Market intelligence reports covering competitor analysis

    Miscellaneous
    Periodic Tracking and analysis of Footfall, Loss of Sale and other key parameters.
    Management MIS& specific analysis reports/ presentations.
    Managing city tours, tradeshows, company sponsored promotions and events.


    KEY JOB DELIVERABLES / ACCOUNTABILITIES

    Defining the product vision and work closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met. 
    Ensuring that the product supports the company's overall strategy and goals.
    Price / positioning for new launches using pre-launch surveys.
    Identify weak products to be discontinued to maintain optimum shelf space when new products are introduced.
    Analysis of pricing structure, product positioning based on the movement / requirement / market or competitor strategies.


    PERSON SPECIFICATION

    Academic : Graduate in any discipline; MBA (Sales & Marketing)

    Experience : 12-15 years of experience in the stream of product development 
    preferably in the FMCG, perfumes or related industry

    Knowledge : 
    In-depth knowledge of sales, marketing and development 
    Knowledge of Retail, Distribution and Institutional sales 
    Strong leadership, sales support and training skills.
    Good knowledge of Market Research, Product Marketing & Brand management
    Excellent analytical and presentation skills 
    Demonstration skills to handle multiple assignments 
    System knowledge adept in MS Office & ERP 
    Skills/ Abilities : 
    Highly Creative, Analytical & Presentation skills
    Leadership & Team Management skills
    Excellent communication skills verbal & written
    Ability to conceptualize new ideas, research and evaluate them objectively from a market and financial standpoint.
    High degree of tolerance for uncertainty since new product development is ever changing.

    Nationality : Asian (preferably Indian)

    Gender : Male / Female

    Location : JAFZA, Dubai


    RELATIONSHIPS

    Reports to : General Manager (Retail)

    Supervises : Direct Product Executives, Indirect Sales Team

    Liaises with : Internally Area Managers / Sales team, Media / Brand, Finance, 
    Inventory, R&D, Procurement, IT and Oriental Distribution.
    Externally Customer Queries, Event Management (DSF, DSS etc),
    Mall Managements, Suppliers etc. 

    NOTE :

    Candidates must have a Valid PASSPORT.

Desired Candidate Profile

    Please refer to the Job description above
Salary: Not Disclosed by Recruiter -
Industry: Retail / Merchandising
Functional area: Marketing , Advertising , MR , PR , Media Planning
Role Category: Marketing
Role: Product/Brand Manager
Keyskills Indirect Sales Product Marketing Product Management Retail Distribution Team Management Skills Market Research Product Positioning Product Pricing Competitive Analysis Event Management branding events brand manager promotions
 
Company Profile
Renu travels

Renu travels

Renu travels

We introduce ourselves as one of the leading Manpower Organizations in India 
We have a team of professionals with a wide experience in the related fields to screen and select The " Right Man for the Right Job". 


We are in the overseas recruitment industry since 1983 and have been recognized by the Ministry of Lobour, Government of India, New Delhi, under License / Certificate No. B-0502 / MUM / PER / 1000+ / 5 / 1688 / 1984 

You can immediately get the desired India Manpower by just contacting our esteemed organization. 

RENU TRAVELS has successfully met the growing demand of INDIAN MANPOWER for overseas employment. We have extensive contacts, good relations and a thorough knowledge of the Indian Labour Market. Besides India, we also provide candidates from Pakistan, Bangladesh, Sri Lanka, Nepal, Indonesia, Philippines, etc. 

We recommend Indian Manpower to many countries as per their specific requirements keeping in mind the candidate's experience, skill, academic qualifications, enthusiasm and dexterity. Indian Manpower has proved its worth in almost every field. 

The office is equipped with state of the art technology such as video conferencing etc. which helps to interview candidates directly in their home countries thereby saving valuable time and money on travel. 

We request on introductory business from you as an opportunity to prove and establish our credentials for future business relationship
 
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