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Head - Marketing - FMCG
by: Job Viso   in Gurgaon
Experience: 20 - 25 yrs | Salary: INR P.A. | Opening(s): 1 Posted on: 2017-02-24
Job Description
    "Role : Head - Marketing for FMCG Company

    - Need only from FMCG and Dairy product organisation only

    - Development and implementation of the Brand strategy.

    - Developing the marketing strategy for new and existing products

    - Overseeing implementation of the Marketing strategy including campaigns, events, digital marketing, and PR.

    - Working closely with the company's Sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations

    - Guiding the day to day activities of the marketing team.

    - Ensuring that the marketing objectives are implemented by the marketing team.

    - Work closely with product management team to define marketing materials and programs.

    - Manage social media presence and direct programs to improve social media reputation and recognition.

    - Developing and delivering marketing and communications strategies for the organisation.

    - Undertake continuous analysis of competitive environment and consumer trends

    - Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.

    - Obtains market share by developing marketing plans and programs for each product; directing promotional support.

    - Maintains relations with customers by organizing and developing specific customer relations programs, determining company presence at conventions, annual meetings, trade associations, and seminars.

    - Provides short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

    - Influences present and future products by determining and evaluating current and future market trends.

    - Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.

    - Maintains research database by identifying and assembling marketing information.

    - Provides marketing information by answering questions and requests.

    - Achieves financial objectives by preparing an annual budget; scheduling expenditures, analyzing variances, initiating corrective actions.

    - Completes marketing department operational requirements by scheduling and assigning employees, following up on work results.

    - Maintains marketing staff by recruiting, selecting, orienting, and training employees.

    - Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.

    - Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.

    - Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

    - Contributes to team effort by accomplishing related results as needed."

Desired Candidate Profile

    Please refer to the Job description above


UG:Any Graduate - Any Specialization

PG:MBA/PGDM - Any Specialization

Doctorate:Doctorate Not Required

Salary: Not Disclosed by Recruiter -
Industry: FMCG
Functional area: Marketing , Advertising , MR , PR , Media Planning
Role Category: Senior Management
Role: VP/President/Partner
Keyskills Marketing Strategy Sales Brand Strategy Market Research Campaigns Marketing Communication Digital Marketing FMCG Marketing Events PR Marketing Head
Company Profile
Job Viso

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